H&M(HM) is into introducing its own collection for the Modest Shopper by Joining with the brands like Nike, American Eagle.
This new collection is Named as LTD collection and it is exclusively launched on May 3. LTD is H&M’s first design with modest fashion in mind.
This New Fashion Line up is full of embroidered, with flowy Pieces which are coordinating with the Tunic trousers.
Kaftan/Caftan Style dresses with Shimmery details along with Sleeves and Hems.
In a talk with Pernilla Wohlfahrt, head of design at H&M tells that the Interest of wearing modest dresses has been increased in customers.Today We the HM brand is popular in 75 markets and we want to diverse to all the markets where we can operate.We want to offer something to everyone in every part of the world.
Hence we released this new modest collection called LTD. we designed this collection to attract the customers who dress modestly for every Occasion. The Main aim of this collection is to Offer easy Fashion For Everyone. No matter what their personal choice of fashion is.
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